This is the first in what I am sure will be many posts about the crazy things that go on here in Italy. We are ordering aprons with our logo on them from a friend of the pizzaiolo (normal, you don't get anywhere unless you go through friend or friends, or cousins or friends or whathaveyou). Now, let's ignore the fact that Pizzaiolo had to have the aprons made in a different place than sews the logo; that is small potatoes.
We arrive at the day Pizzaiolo shows my boss an apron with Coocking Vacantions written on it. Coocking Vacantions. Did the apron man even look at our logo we gave him? I understand that English isn't his native language, but just COPY WHAT IS WRITTEN! No?!
Anyway, attempt number two had no profanity at least, but in an attempt to make the colors more bello, he just picked the colors with no resemblance to our logo. Sky blue and yellow became turquoise and orange.
On my joyous trip to Agerola, the apron man presented me with a palate of colored thread and in exasperated Italian, clearly not comprehending what the problem was, he said: "You choose." I tried explain how a logo works. It isn't a matter of making it more bello, the purpose of a logo is that it has to be the SAME; consistent.
I am interested to see attempt number three, even with specific thread chosen for him, and Cooking Vacations written clearly in front of him, where will his imagination take him?
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